Work History

2023-2026

Executive Director -
Events & Entertainment

FIFA World Cup 2026™
FIFA World Cup 2026 Inc.

Jennie-lee provides executive leadership and accountability for the strategic design and delivery of ceremonies and live entertainment across multiple host nations. Operating at the highest level of global visibility, she leads complex, multi-stakeholder environments involving governments, host organisers, global broadcasters, commercial partners and creative teams.

Her role encompasses creative vision, operational execution and governance oversight, ensuring cultural integrity, protocol excellence and broadcast precision across tournaments delivered under intense international scrutiny. Jennie-lee is trusted to guide decision-making at scale, manage risk, and deliver moments that resonate globally and endure beyond the event itself.

2020-2023

Director of Ceremonies

FIFA World Cup Qatar 2022™
Supreme Committee for Delivery & Legacy

As Director of Ceremonies, Jennie-lee led the full ceremonial program for the FIFA World Cup Qatar 2022™, including opening ceremonies, stadium inaugurations, tournament rituals and final moments.

Her leadership balanced creative ambition with cultural sensitivity, governance and protocol, delivering a globally broadcast event of exceptional complexity. Working across international teams and local stakeholders, she ensured seamless alignment between creative intent, operational delivery and broadcast requirements.

2001-2020

General Manager -
Culture & Ceremonies

Great Big Events
Global

Over nearly two decades, Jennie-lee served as General Manager at Great Big Events Australia, leading the organisation’s cultural, ceremonial and major events portfolio with enterprise-level responsibility across strategy, creative direction and operational delivery.

Selected Global Events & Platforms

  • Olympic Games

  • Asian Games

  • Commonwealth Games

  • Rugby World Cup

  • World Championships

  • National Ceremonies and civic events

Advisory, Mentorship & Purpose-Led Work

Alongside major global events, Jennie-lee has consistently contributed to purpose-led cultural initiatives, including the creative direction and facilitation of large-scale performing arts programs for students, educators and schools.

She is frequently sought for her perspective on leadership under pressure, cultural representation, governance in creative environments, and the delivery of major events at scale — contributing insight through advisory roles, mentorship and speaking engagements.

Projects under Jennie-lee’s leadership have received independent industry recognition for creative excellence and cultural impact. Her work in performing arts education has been formally recognised by the Australian College of Educators through the Alan Laughlin Perpetual Award.