This is Jennie-lee

Jennie-lee is an acclaimed figure in the global events industry, renowned for her expertise in creating and delivering exceptional entertainment programs on a worldwide scale. With a keen attention to detail, she excels in executing high-profile, protocol-driven events that range from victory ceremonies to sporting entertainment and gala events.

Her vast experience includes benchmark events such as the Olympic Games, Asian Games, FIFA World Cups, and Commonwealth Games, among others. In addition, JL also lends her talents to facilitating the implementation and creative direction of major performing arts programs for students, teachers, and schools.

Work History

Executive Director - Events & Entertainment

2023-2026

FIFA Club World Cup 2025™ | FIFA World Cup 2026™
FIFA World Cup 2026 Inc.

Executive accountability for the strategic design and delivery of ceremonies and entertainment across multiple host countries, operating within complex international governance structures. Responsible for alignment across governments, broadcasters, commercial partners, and creative teams within globally visible, high-risk environments.

Director of Ceremonies

2020-2022

FIFA World Cup Qatar 2022™
Supreme Committee for Delivery & Legacy

Led the full ceremonial program for the FIFA World Cup Qatar 2022™, including stadium inaugurations, Final Draw, and tournament ceremonies. Delivered within a politically and culturally sensitive context requiring rigorous governance, protocol accuracy, and broadcast assurance.

General Manager - Culture & Ceremonies

2001-2019

Great Big Events
Australia

Enterprise leadership of a multidisciplinary events organization delivering major international sporting, civic, and cultural programs. Held responsibility for strategy, commercial performance, creative direction, operations, and organizational development.

Selected Major Events (indicative)

Olympic & Multi-Sport Games

  • 2019 - Special Olympics World Games, Abu Dhabi UAE

  • 2018 - Commonwealth Games, Gold Coast, Australia

  • 2018 - Invictus Games, Sydney Australia

  • 2015 - 1st European Games, Baku Azerbaijan

  • 2014 - Commonwealth Games, Glasgow Scotland

  • 2010 - Commonwealth Games, Delhi India

  • 2006 - Commonwealth Games, Melbourne Australia

  • 2006 - Asian Games, Doha, Qatar

  • 2000 - Olympic Games, Sydney Australia

World Championships & Global Events

  • 2025 - FIFA Club World Cup, USA, Canada & Mexico

  • 2022 - FIFA World Cup, Doha Qatar

  • 2019 - Rugby World Cup, Japan

  • 2017 - World Aquatics Championships, Budapest Hungary

  • 2014 - World Aquatics Championships, Dubai UAE

  • 2010 - World Athletics Indoor Championships, Doha Qatar

  • 2003 - Rugby World Cup, Australia

Government, Civic & National Commemorations

  • 2014 - ANZAC Albany Convoy Commemorative Centenary Commemoration

  • 2011 - Commonwealth Heads of Government Meeting (CHOGM)

  • 2008 - Australia 2020 Summit - Australian Parliament House

  • 2002 - Commonwealth Heads of Government Meeting (CHOGM)

  • 2000 - Corroborate 2000 - Declaration for Reconciliation (award-winning international event)