A smiling woman with short, curly red hair wearing yellow cat-eye glasses, a black blazer, a white embroidered blouse, and a colorful lanyard with a decorative pin of a girl with glasses, earrings, and red lips on her blazer. She is in an indoor office setting.

The name "Jennie-lee" written in elegant, gold cursive font on a black background.

is a global leader in the creative design, delivery and advisory of world-class ceremonies and live entertainment - spanning opening and closing ceremonies, victory and medal ceremonies, trophy and awards presentations, final draws, stadium entertainment, sport presentation and culturally significant protocol moments.

As Executive Director, Events & Entertainment for the FIFA World Cup 2026™, she brings strategic leadership and executive accountability across the full spectator experience - from gates open to gates close - shaping creative vision while ensuring disciplined delivery at scale.

Working across multiple host countries, Jennie-lee aligns governments, host organisers, global broadcasters, commercial partners and creative teams, and is increasingly sought for her perspective on leadership, culture, governance and
the translation of creative ambition into complex, real-world outcomes.

Jennie-lee is an internationally recognized leader in the global events and ceremonies sector.

With a career spanning some of the most complex and high-profile sporting and cultural platforms, Jennie-lee’s senior leadership includes roles across the FIFA World Cup Qatar 2022™ and the FIFA World Cup 2026™, delivering ceremonies and entertainment under intense global scrutiny and expectation.

Beyond FIFA, her experience includes the cultural integration of the inaugural European Games in Azerbaijan, and medal ceremonies for the Special Olympics in Abu Dhabi — reflecting a career defined by cultural intelligence, trust and delivery at scale.

Driven by a belief in the power of major events to shape culture and create connection, Jennie-lee’s work balances creative ambition with governance, cultural sensitivity and operational precision, leaving a meaningful legacy long after the moment has passed.

Jennie-lee regularly contributes insight on large-scale cultural production, leadership under pressure and purpose-led design through advisory work, speaking engagements and industry forums.